Vision: To make sporting excellence and participation an integral part of Indian culture 

Mission: By 2024,
- Enable India to be in the top 3 nations at the Olympic Games 

- Enable a billion+ Indians to enjoy playing sport 

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Winning Matters Consulting Private Limited is a boutique Management Consulting & Strategic Advisory firm focused on enabling organizations make smarter decisions on their engagement with Indian sporting assets and enabling sporting assets achieve sustained winning performances, which in turn positively feeds back to the organizations investing in them. 

Winning Matters Consulting
brings together the best practices of Industry and international sporting systems to create a winning sporting environment in India.
Founded by an Olympian and an alumnus of IIT Delhi and IIM Bangalore, Winning Matters Consulting attracts the best minds from India and around the world with the right mix of sporting, educational and industry expertise towards enabling sporting Excellence

Winning Matters Consulting focuses on the ARC (Assessments, Research and Consulting) framework towards enabling organizations to get sustainable winning performances through the right Plan, Platforms, Processes and People.


Between 2006-10, GoSports (India) Pvt. Ltd. with the tag line “Potential to Performance” brought some of the best minds together and invested time & effort to create a proof-of-concept that Indian athletes can be amongst the best in the world if given the right support at the right time.

Towards this it worked closely with key stakeholders in the sporting ecosystem – Government, Industry, International Sporting events and Centres of Excellence –  in India and beyond, and made crucial interventions at the micro-level by setting up support systems around some of India’s top athletes in multiple sports – like swimming, tennis, golf, cricket and badminton.

This four year journey saw our athletes participate at the 2008 Beijing Olympic Games, cricket players make IPL teams, a tennis player make the US Open Grand Slam finals in Men’s doubles and a swimmer, who we started the company with, create history by winning a medal at the 2010 Guangzhou Asian Games.

While the athletes made quick progress the overall sporting environment, though growing, needs to be structured to enable further confidence to all stakeholders. Hence, the birth of Winning Matters Consulting to carry forward the positive momentum towards the achievement of Sporting Excellence.